Over and over again, we’ve learned that the most successful media plans are created market by market. A great media solution for Nashville won’t be the same as the perfect plan for Boston. Is it more work this way? Yes. Is it the right thing to do? Yes, and that’s why we do it.
We start by crafting a customized Media Platform for each of our clients. This detailed tool is based on strategy, objectives, analytics and compilations of market data. The TCAA Media Platform is essential to planning and guides the media buying process from start to finish.
Any average media planner can translate strategy into media channels. Our media solutions are designed to deliver results: market by market, client by client, one on one.
At TCAA, we like to approach media planning as an art and a science:
- One-size-fits-all, cookie cutter approaches don’t work
- Channel-by-channel measurement establishes ROI benchmarks
- Ongoing tracking and analysis lead to better results and new benchmarks